"Produce"-ing a Healthier Future
Steve Platt, CEO of BrightFarms, joins Getting Transparent to discuss how culture and supply chain technology helped scalable their vision of a healthier produce company
Imagine a world where healthy, pesticide-free, great-tasting leafy greens are available to everyone. This is the big vision that CEO of BrightFarms, Steve Platt, has for his company and the food industry as a whole. While the food supply chain has great intentions, it has certainly fallen short in consistently producing products that are all natural.
But it's all about to change. Many companies and organisations like BrightFarms, TagOne and the GS1 recognise that these shortcomings don't have to remain our fate, but instead approach them as opportunities for improvement. BrightFarms does this by growing healthy, locally sourced produce. In this episode, Platt remarks that for the longest time, the supply chain relied on two main producers of lettuce in California and Arizona. This means that in order to make it to your front door in Philadelphia, Pennsylvania, less than optimal preservation methods are used to keep it "fresh". This is why access to locally grown product is essential. Similarly, TagOne strives to improve the produce supply chain technology options by bringing transparency via blockchain software solutions. With the FDA's New Era of Smarter Food Safety, the produce industry will soon have to make these transitions.
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